A traditional dynamic website (like one built using Wordpress) is a program that has to be run continuously on a web server. When a user visits that website there are often multiple dynamic parts that have to be generated at that moment and sent to the browser to be pieced together. You can imagine that this can get quite complex, relying on the server to do all the hard work for each request. This can slow down the time it takes your site to load, impacting your visitor’s experience and their perception of your business.
A static website on the other hand is one that has been pre-built into highly optimised pages so that when a user visits, all the hard work of stitching the parts of a website together has already been done. Think of it like a cake that’s already been baked, in contrast to a traditional dynamic site that would still need to be put in the oven (in this particular metaphor!). With no unnecessary complexity your website will load faster and be more secure with far fewer opportunities for malicious users to attack, since there are no servers, databases or Wordpress plugins to maintain.
The time it takes for your website to load is one of the most important factors in how search engines like Google will rank it in their results. Research has shown that a user will leave a website if it takes longer than 3 seconds to load on a mobile device.
My websites are built from the ground up to load quickly and are hosted on a global content delivery network (CDN) providing high speed and availability as your website files will be sent to your visitors from the nearest geographic servers.
Google has recently launched a new initiative - called Core Web Vitals - that aims to measure and simplify the performance metrics of websites. These vitals, in addition to improving user experience, will also have an impact on how well your site ranks in search engine results. You can rest assured that I will build all my websites with these important metrics in mind.
Depending on the requirements of your project I can offer an alternative Content Management System (CMS) that makes it easy to update your website. As it will be a so-called ‘headless’ CMS it also means that there are a number of advantages over a traditional system like Wordpress.
Since a headless CMS is decoupled from the website itself, it means that your content can also be used in other places if the need ever arises. It also ensures future-proofing since your content can be reused if there were ever any change in the technology that your website is built upon.
You also don’t have to worry about maintaining a complex set of Wordpress plugins that can also pose security concerns at an unknown point in the future.